RAMBLINGS, BEHIND THE SCENES, THOUGHTS AND MUSES FROM PHOTOGRAPHER EDWARD FURY
It was great to be asked to shoot imagery for the Serum Cheat sheet event on Lookfantastic recently. Pastel tones, blocks and a hero angle made for a set of striking images. I always love seeing my work in use! Thanks to the guys at Blow Creative for the commission.
Photography: Edd Fury
Stylist: Jaine Bevan
Retoucher: Maria Protokova
Agency: Blow Creative
Client: L'Oréal
I think many of us will agree, 2021 has been a strange year. As we look forward with optimism for the year ahead I wanted to look back over some of the many highlights from the past 12 months that made 2021 an enjoyable year of work.
2021; A year that saw me burn through 2 cameras, 7 modelling bulbs, 2 magic arms, 1 flash tube and a lens.
125 days on set shooting 74 projects for clients. 5.5TB of data. (No wander I was tired by the end of it)
A personal project that has collected 4 awards, 3 overall/ category winners. (Creative Communication Awards; Other / Photography; Winner - Creativepool Annual 2021 Peoples Choice winner, Photography category - Creativepool Annual 2021 Bronze, Photography category - VIPA 2021 Still Life Category Winner)
Id like to offer a huge thank you to all the great clients, crew and retouchers who have made 2021 a hectic, but wonderful year of work.
I was delighted to be asked to shoot a Christmas campaign for Schweppes by design agency Epoch. The concept revolved around a Christmas cracker with the strap line of “Open up a cracker this Christmas!” and a secondary piece with “Let it snow, Let it flow, Let it snow.”.
To go about creating the visuals for this, we needed to create a set of images that offered maximum flexibility after the shoot, as we were shooting remotely in the studio, screen sharing as we went for sign off on things. Such is the way of working these days, but this was back in May and the country was still adjusting to the lockdown and the ‘new normal”. This meant that sourcing some of the props and items that we needed for the shoot took a little longer so we needed to be flexible as to when we could actually shoot. Despite a few little challenges with deliveries and stock levels, we got there in the end!
![SchwsXmasClassic_National_UA_300x450mm-01[2].jpg](https://images.squarespace-cdn.com/content/v1/584d914bff7c509bbbb652a1/1610013677325-P49GJXVIVDY2L8PXN5HT/SchwsXmasClassic_National_UA_300x450mm-01%5B2%5D.jpg)
Enjoyed seeing this out and about over the festive period - looking forward to shooting more campaigns throughout 2021!
Some behind the scenes and in situ images below - thanks to those who send me some snaps - I actually didn’t see it anywhere myself!
Back at the start of the year we were asked to shoot a range of lovely drinks for Beyond the Bean and the summer drinks range they have been perfecting. 3 days, lot’s of studio based sun and some vibrant colours make some a super summery brochure! We even made a few little things move whilst we were at it!
Lots of drinks perfect for those summer days!
Looking forward to hopefully shooting a moodier winter edition sometime this summer!
I was recently commissioned by Wolfburn Distillery to photograph the range of Scottish Whiskys they produce. Simple and effective product photography is a great investment. With the assests that I shot for them they can now provide suppliers and distributors with great imagery too which will make the products stand out in a market busy with competitors.
I’m glad to say that they’re really happy with the results from the shoot, I’m looking forward to working with them again in the not to distant future on some more great projects! Hopefully we can get up to the distillery and do some stuff on location!!
In recent years, consumers have become ever increasingly conscious about the effect that their habits have on the environment. Possibly none more than the use of single use plastics. A hot topic of the moment.
Plastic bags and straws have provided large talking points, and pressure has been put on businesses to make small changes to help protect the environment.
Things as small as changing plastic straws to paper ones. It’s crazy to think that the plastic in a black straw is non recyclable, and here have been a few videos circulate on social media to highlight the damage done from such a small and seeminglessly harmless product. The one that sticks in my mind was the turtle that had a black straw lodged deep into its nostril. A distressing watch which provoked thoughts that this could easily be prevented.
I've wanted to do a project that looked at these single use plastics for a while now, but I wanted it to be more than just plastic bags. I popped into a few shops and managed to find a whole host of cheap, single use plastic objects, most costing less than £1 for a whole pack of things. I couldn’t believe how readily available and unnecessarily cheap it all was which makes it even worse. 30 plastic forks, spoons or knives that cost just £1 would be around for the next few hundred, if not thousands of years.
Single use plastic is becoming a huge accumulative problem.
Here are the range of things I managed to pick up in about 20 minutes in various high street stores.
Here are a couple of test images from over the summer months when I decided to shoot some Whisky. Both based around a pour, one a more clean cut studio image, and then the other a more lifestyle based image.
Both came with some challenges, the pour into the glass being the most difficult. Getting the pour to meet the glass in the exact spot I wanted proved testing, but with some patience and persistence we got there in the end. Thats what still life imagery is all about!!
When I was younger, I remember my mum saying things like "I've just thrown a cake together." I'm not sure what it was that jogged my memory about that, but it got me thinking about how that could be bought to life in a visual way. Maybe I should have started with throwing a cake together, or, maybe thats something for another time. I thought about the idea for a few weeks and then threw myself into it.
After I'd sat on the idea for a bit, in December 2017 I started to shoot what would turn out to be a long and testing body of personal work.
Starting with breakfast. A full English to be exact. This image would set the framework for the project and how I would execute more of these thrown together images. The trouble was, at this point I wasn't sure how many I wanted to do, or what was going to be next. Things seem to work nicely in three's, but I've got a bit of a habit of shooting series of work that always come out with three final images so I wanted to go further with it than that.
The first image took me two days to shoot. There was a lot of tinkering as you can imagine, but I wanted to make sure that this could be an elaborate and real talking point within my portfolio. As is always the way with the first step of a series or new body of work, you have to find the best ways of doing things. A bit of trail and error, probably lots of swearing as things didn't quiet work out and a bunch of patience goes a long way with this kind of thing. Everything had to be shot near enough where it is positioned in the frame in the final image. Perspectively things wouldn't line up otherwise, something might just look odd about the images, but it would be difficult for the viewer to figure out what if they weren't "visually trained". It was the perfect challenge for me, offered up plenty of problems to solve, which in turn appeals to my precise way of doing things. I guess thats what really makes still life photographers tick.
I can't remember which image I shot next, but after doing so it started to become clear to me that I could do a whole days worth of food. Maybe an indulgent day, but that seemed like a logical way to go with and it would give me a natural order for the images. Now not only did I want to do the dishes, but I wanted to throw in a drink for each stage too. This obviously started with the brew on the breakfast which I didn't really have to think about with a fry up, the rest went from there.
After about 6 months I'd ended up with the images you see below. A little bit of an epic, but worth all the tinkering and eating all the food afterwards!
Sometimes the best work just seems to grow organically.
Full English Breakfast
Smoothie
Cheese Toastie with Tomato Soup (very American)
Surf and Turf
Trifle
Cheese and Biscuits.
Back in the Autumn we were asked to put together a shoot that helped Simpson's In The Strand restaurant, which is part of The Savoy hotel in London. The client's brief was to show the craft that goes into the food and drink at the restaurant. We shot both food and drinks photography as well as video to really show off the talent and the restaurant's processes.
The art direction required a dark and moody feel to the images with some extreme close up's too. It was a pleasure to work with head chef Will Hemming and his brilliant team. The food, as you would expect, was incredible.
Take a look below to see a selection of the stills and a cut of one of the videos. Just be warned: don't look if you're hungry...
We also had some help form DOP Mark Pullon on the day to help create some moving images of the processes we shot stills of. All in all, a very satisfying day with some beautiful food.
2017 was a great year. I was lucky enough to work with some great people and some pretty awesome projects throughout the year. So thank you to everyone who put there trust in me to get the job done! Here are a few little personal highlights from the year, sorry I can't put everything up here, theres just way to much of it and you'd still be looking at this in March.
Better By Bike.
I was commissioned at the start of the year to shoot a campaign for, Bath, Bristol and North Somerset councils for their Better by Bike initiative, the council want to get people to commute to work using cycle paths in the area and its also a great way of keeping fit. Picking up with a similar feel to how we shot for them last time back in 2015, 6 days on location was a fairly chunky project, the weather was mostly kind to us too which is a bonus!
Burts Chips
It was a bit of a strange job when I was approached about shooting some cocktails that were inspired by flavours of crisps for Burts Chips. Even stranger was a Martini with cheese instead of an olive but anything goes in the 21st centuary. We shot them on location in Bristol and there was lots of product on set, which is only a good thing. Super fun job and all of the cocktails looked stunning.
Personal Work
I was lucky enough to find a bit of time to shoot some personal work and tinker on things. Much of 2017 was about drinks on a personal level. I love how technical you can get with these images, spending time refining the lighting and then once the drink is poured it's all done in a matter of seconds. Different story with the bottle images however where you can tinker for an age... Love shooting this kind of thing and want to do lots more so if you've just rebranded something liquid/ booze based, lets talk about creating some awesome imagery for it.
Reach Robotics: MEKAMON
I shot product, lifestyle and campaign images for Reach Robotics new augmented reality based product MEKAMON. These are now available from the apple stores.
Winkworth Sherwood
I spent 3 days in Winkworth Sherwood's office on the bank of the Thames shooting portraits of fee earners for the rebrand. Art Direction wise we wanted it to feel editorial, New York Times kind of relaxed interview. I think we managed that despite spending only a short amount of time with each sitter. Always a pleasure to work with art director Anthony Mullinder.
Strasbourg Christmas Markets
I was commissioned to shoot a large scale paper model of Strasbourg, created by the super talented Sam Pierpoint. It came in at something like 1.6m x 1.6m, pretty big for something so delicate. A whole lot of patience and skill had gone into crafting it. A day in the studio to assemble the model and then a day of shooting all the elements to bring the city to life. There's also a version where the smoke moves and shooting stars ping across the sky. The model is now actually in Strasbourg for all to see and scratch their heads about how it's all put together. Loved this one - heaps more of this kind of thing please!
The Gift Of Cake
The Gift of Cake is a brilliant start up based in the South West. Send cake to loved ones to say a little something, instead of the predictable flowers. There was an awful lot of cake on this shoot, I tired it all and it was all delicious! Very much looking forward to working with their team on some more of this next year as they produce seasonal ideas. Check out there website, all the photography work on there is from yours truly. www.thegiftogcake.com
The Savoy
I've been lucky enough to start shooting for The Savoy. These drinks were shot over a couple of occasions in the Knights bar, which is part of Simpson's In The Strand restaurant. I'm looking forward to going back this year and shooting some new signature cocktails that they may have up their sleeves. Back in 2017, The American Bar, which is part of the Savoy won the coveted title of best bar in the world. A little goal for myself this year is to try and shoot some cocktails for them too! Though the greatest shame is that every time I've been driving, so I can't even sample these...
Its been a hectic and colourful year. Again, thanks for the love and trust. Can't wait to work with you all in 2018. Lets make it even better, brighter and crazier than the year just passed.
I was asked to photography some beautiful handmade furniture made by Sam and Freya at Troo Studio. I was more than happy to help them out showing there pieces in there best light!
The guys at Stuff Advertising got in touch last year with a lovely little brief to shoot some food details for a client of theres. Of course I was delighted to help and here are some of the results.
The guys behind this new, cool game, Sensible Object came to me needing a hero imagery that was going to grace the box of the game as well as a set of other images that would form assets for other parts of the game packaging and marketing.
The brief was that they wanted to show what the game was about in one single image that would sit on the box. The game is played with a tablet, and the game pieces are stacked on the plinth until they eventually fall. A more modern and technical jenga. Maybe.
It seemed pretty obvious that we needed to show the tablet and then the stack falling as that would help encompass the game in a single image.
A super technical and fun couple of days in the studio and we managed to create a pretty killer image for the box alongside a full set of hero images of the characters in the game too.
Looking forward to hopefully seeing some of these boxes on toy shop shelves soon.
There are a few behind the scene's images from the shoot too!
Check out there website at www.beastsofbalance.com
A Personal project using Perspex, mirrors, gelled lights and a precise placement of the lighting to create a series of images that reminded me of the film Tron. I coupled up complimentary colours to help the effect and to accent the refraction through the blocks.
3 days were spent in the studio creating the images. The perspex blocks had to all be as clean as possible, which is a difficult task within itself because of there static nature, and then arranged onto the mirrored surface to create the set. Lighting was then brought in with gels to show the refractive nature of the blocks. A timely, and pretty testing few days in the studio, but really pleased with the results.
Shouts must go out to Sophie Morrison (http://creativepool.com/SophieMorrison/projects) who retouched the images and added the final gloss to them!
I got into the studio to shoot a little idea that I’d had for a while now. It was pretty simple really, but it all came about after reading something about Kurt Cobain and not eating anything green… A fairly literal visual I thought.
This ones been a while in the making. I came up with the idea when I was sat in a coffee shop in London with one of my mates. We watched on as the staff prepped coffee with a seemingly precise attention to detail. But not only that, there was coffee that looked as though it was some sort of chemical experiment. That was it, the idea was born!!
I sat on the idea for 6 or so months before I actually started to shoot it. I developed strong visuals in my mind of how I wanted each image within the piece to look. Sketching them down helped, then it was time to make this idea a reality. Here’s what I have so far. Bit of an ongoing one this I feel so look out for more of it throughout 2015 or 2016!!
Best enjoyed with a coffee…
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