At the start of the year I took some time to scratch my head and think about doing something that I had wanted to do most of the previous year, but not really found the time.
Most of the liquids that I had shot that year previous had been contained and predictable. What I mean by that was either in a bottle or a glass, behaving as you would expect in a bottle or a glass. Freezing liquids is much more difficult than you would probably think, Limitations on equipment is usually the biggest hurdle. I’d been freezing people pouring drinks for now so I wanted to try and take it up a notch, both technically and creatively. I like a challenge.
I’d had the Coca Cola Signature Mixers in the studio for a while waiting for me to pull my finger out. The original idea was to take each flavouring and look at the ingredients and use those as the elements around the bottles. Saying that, some of the ingredients weren’t that easy to get hold of and it would mean that each bottle would always sit on its own because of the limitations with the ingredients.
Fast froward some days of thinking, planning and shooting and we had the elements needed to create the final image. Ben Allen (https://benallendigital.com/) retoucher extraordinaire/ wizard put all of the assets together seamlessly, and here we have the final images.
The shoot gave us a total of 5 assets, the main image which the angles and composition were set in the camera, gripped in cleverly. Splashes were then shot against a blank bottle and then individually to create enough assets to fill the gaps. You can see part of the retouch process below, with some of the asset images and the final stills too!
So here are a selection of some of the frames that went together to create the final image. It got pretty messy in the studio, but definitely worth doing I think!!
If you’d like to see some more behind the scenes features over the course of the year - stay tuned! Throughout some of our more exciting projects I’ll snap some behind the scenes images and video for you to see how some of the images were created!