6 o CLOCK GIN

This one's been a while in the pipeline. When I first went to see the GC guys they mentioned this project and how excited they were for it if it was going to happen. Fast forward 6 or so months and we were ready to shoot some lifestyle imagery for the client after a rebrand and a great new bottle shape and colour.

We shot on location in a pub for the day. It was big enough to give us a variety of backgrounds and create a few different moods throughout the day. Time just went too quickly on the day though - I could have easily spent another day shooting more! It always helps when its a beautiful looking product too.

Thanks to everyone who helped out on the day - setting up and moving the colossal amount of kit that we needed to make sure that we were getting the results that we wanted.

A few behind the scenes images (thanks to Wayne Lennon for those) and some of the finals are below.