Back in the Autumn I shot a new campaign for Bristol City Councils Better by Bike initiative (with Stuff Advertising) where they want to encourage people to cycle around the city to help reduce congestion and make Bristol a greener place to live.
We shot on various locations around the city for a couple of days using people who actually live and cycle around the city as our subjects. Using real people who cycle around Bristol was an integral part of the shoot as opposed to using models.
The campaign was launched with a door drop targeting households around the Bristol to Bath cycle track and is now live on the Better by Bike website - www.betterbybike.info/.
